Client Overview
TechMatrix Consulting, a leading player in Salesforce solutions, approached us to enhance their website's organic visibility and drive targeted traffic. Their goal was to improve search engine performance, boost click-through rates (CTR), and achieve a higher ranking for competitive keywords.
Challenges
Low Organic Clicks: The website was receiving limited clicks, impacting lead generation.
Poor Search Rankings: With an average position of 47.4 six months ago, the site struggled to compete in the crowded Salesforce partner niche.
Low CTR: The CTR of 3.8% indicated that meta titles and descriptions required optimization.
Our Approach
Keyword Research: We conducted in-depth research to identify relevant, high-traffic keywords in the Salesforce niche.
On-Page Optimization: Improved meta tags, optimized headings, and enhanced website content to align with identified keywords.
Content Marketing: Published high-quality blogs and case studies targeting TechMatrix's audience.
Technical SEO Fixes: Addressed page load speed, internal linking, and mobile responsiveness issues.
High-Quality Backlink Strategy: Built authoritative backlinks to improve domain authority and search engine rankings.
Local SEO: Optimized Google Business Profile and local citations to enhance visibility for location-specific searches.
Results (Data Comparison: Last 6 Months vs. Previous 6 Months)
Clicks: Increased by 72.5%, from 4.01K to 6.92K.
Impressions: Maintained a robust presence with 94.2K impressions in the last six months.
CTR: Improved significantly, doubling from 3.8% to 7.3%.
Average Position: Boosted from 47.4 to 34.4, reflecting better rankings for competitive keywords.
Conclusion
With a strategic combination of on-page SEO, content optimization, and technical improvements, we successfully transformed TechMatrix Consulting’s online visibility. The results underscore the importance of targeted SEO efforts in achieving measurable growth.
