Client Overview
IMS Ghaziabad is a premier institute offering PGDM programs, catering to aspiring students across India. The college wanted to improve its online presence to attract more prospective students and strengthen its brand authority in the competitive education sector.
Objective
To enhance the website's search engine performance by increasing organic traffic and improving the visibility of PGDM-related queries.
Challenges
Low initial click-through rate (CTR).
Limited impressions for high-intent keywords.
High competition in the education niche, especially for PGDM-related terms.
Strategies Implemented
SEO Optimization: Conducted in-depth keyword research and optimized meta titles, descriptions, and on-page content for high-impact PGDM-related terms.
Content Marketing: Created and published blog posts, FAQs, and other resources addressing student concerns and trends in PGDM education.
Technical SEO Enhancements: Improved site speed, mobile responsiveness, and fixed crawling/indexing issues.
Local SEO: Enhanced local business profile and optimized for regional keywords to attract nearby students.
Data Monitoring: Utilized Google Search Console to monitor click, impression, and position metrics, refining the strategy based on performance trends.
Results Achieved
Clicks: Increased to 60.3K over six months.
Impressions: Surged to 1.69M, reflecting broader visibility.
Average CTR: Improved to 3.6%, indicating better user engagement.
Average Position: Achieved a strong position of 12.9, ensuring the website ranks competitively for high-volume keywords.
Conclusion
Through focused SEO efforts and strategic content marketing, IMS Ghaziabad experienced a significant increase in organic visibility. The results underscore the power of consistent optimization and tailored strategies in a competitive market.
