Client Overview
Our client, an Educational Consultant, specializes in guiding students towards their dream careers in engineering and medical fields. With fierce competition in the education sector, the client sought to generate high-quality leads through Google Ads, focusing on maximizing ROI.
Campaign Objectives
Generate high-quality leads for engineering and medical admissions.
Reduce cost per conversion while maintaining lead quality.
Increase phone calls and engagement from prospective students and parents.
Challenges
High competition in search results for education-related keywords.
Optimizing ad performance to maintain a balance between cost and quality.
Targeting both students and parents effectively to drive relevant traffic.
Our Approach
Comprehensive Keyword Research:
We identified high-intent keywords such as “top engineering colleges,” “medical admission guidance,” and “direct admission for NEET.”Campaign Structuring:
Campaigns were divided into targeted ad groups for different courses and specific audience segments to increase relevance.Compelling Ad Copy:
Crafted engaging ad headlines and descriptions, highlighting the consultant’s success rate, personalized guidance, and benefits.Landing Page Optimization:
Directed traffic to optimized landing pages with clear CTAs, ensuring a seamless user experience for higher conversions.Bid Strategies:
Utilized manual CPC for competitive control, gradually transitioning to automated bidding strategies to optimize cost per conversion.Performance Tracking and Refinement:
Regularly monitored campaign performance and made data-driven adjustments to keywords, bidding, and targeting.
Results
Total Ad Spend: ₹84,604.14
Impressions: 26,434
Clicks: 3,615
Average Cost per Click (CPC): ₹23.40
Conversions: 328
Average Cost per Conversion: ₹257.94
Phone Calls Generated: 158
Key Highlights from Campaigns
Top Performing Campaign: Achieved a cost per conversion of ₹135.72 with 135 conversions in one campaign.
CTR Improvement: Maintained an average interaction rate of 13.68%, showing high engagement levels.
High ROI: Phone calls and form submissions led to a significant increase in leads, contributing to high-value admissions.
Conclusion
By leveraging well-targeted Google Ads campaigns, we enabled the Educational Consultant to achieve exceptional results with a high return on investment. The optimized ad strategy not only lowered the cost per conversion but also significantly boosted the number of quality leads and inquiries, helping the client secure admissions and grow their business.
