Client Overview
The client partnered with us to generate high-quality leads through Facebook ads. The campaigns aimed to drive cost-effective leads for various services/products, focusing on maximizing reach, engagement, and conversions.
Objective
To generate a substantial number of leads while maintaining a low cost per lead (CPL) through optimized Facebook ad campaigns.
Challenges
Targeting highly specific audiences in competitive niches.
Balancing between reach, impressions, and lead quality.
Reducing the CPL while scaling campaigns.
Strategies Implemented
Advanced Audience Segmentation:
Designed separate ad sets based on interests, behaviors, and custom/lookalike audiences.
Retargeted warm audiences for better lead conversion.
Ad Creatives and Testing:
Developed compelling ad copies, high-quality visuals, and video ads tailored to audience pain points.
Conducted A/B testing for creatives, headlines, and calls-to-action (CTAs) to identify high-performing combinations.
Optimized Ad Placements:
Leveraged automatic placements for better cost-efficiency.
Focused on mobile-first ads to align with user behavior.
Performance Tracking and Scaling:
Closely monitored CPL and adjusted budget allocation to high-performing campaigns.
Used a data-driven approach to optimize underperforming campaigns.
Results
The campaigns delivered remarkable outcomes:
Metric | Performance |
|---|---|
Total Leads | 12,849 On-Facebook Leads + 741 Website Submissions |
Reach | 3,054,970 people reached |
Impressions | 5,270,650 impressions generated |
Cost Per Lead (CPL) | As low as ₹7.33 (for high-volume campaigns) and ₹26.00 for website leads |
Total Ad Spend | ₹550,908.28 |
Link Clicks | 41,460 clicks across campaigns |
Key Campaign Insights
High-Volume Campaign: Delivered 5,596 leads at just ₹7.33 CPL, reaching over 837,264 users.
Website Submission Campaign: Achieved 741 form submissions at a low cost of ₹26 per result, with 2,055 clicks.
Other Campaigns: Consistently maintained competitive CPLs ranging from ₹45.65 to ₹116.94, demonstrating versatility and efficiency.
Conclusion
By leveraging Facebook’s targeting capabilities and a data-centric approach, the campaigns achieved an exceptional balance between lead quality and cost-efficiency. The results highlight the power of well-optimized Facebook ad strategies in generating leads at scale.
